Samsung sees a great growth potential in the open Operating System based smartphone market, and has invested a lot of R&D and marketing resources in this market for past several years. Consequently, Samsung plans to offer a wider range of open OS mobiles this year, demonstrating significant progress in open OS and smartphone technology. Samsung INNOV8, the ultimate mobile entertainer with an 8-megapixel camera and Symbian OS, was recently launched and extremely well received by users and industry professionals all around the world.

Geesung Choi, President of Samsung’s Telecommunications Business, said: “I’m sure that we will see more and more demand for smartphones with open Operating Systems thanks to the increasing need for flexibility and customization on mobiles, and the introduction of various mobile applications. Samsung’s new Symbian OS-based smartphones such as Samsung INNOV8 shows our strategic focus on the open OS phone market.”

“We will reinforce our open OS and smartphone leadership not only by providing more products, but also by opening our new developers collaboration program ‘Samsung Mobile Innovator’.” He concluded.

At this year’s Smartphone Show, Mr.Ho-Soo Lee, Executive Vice President of Mobile Solution Centre, Telecommunication Business of Samsung Electronics, will deliver the keynote speech, ‘Eight Reasons to Innov8,’ on Tuesday, October 21.

Samsung’s newly announced Symbian smartphones at the Smartphone Show include:

Samsung INNOV8

Recognized as Samsung’s first ever 8-megapixel camera phone, the Samsung INNOV8 is perfect for users for capturing and storing precious memories in style. It comes with the Symbian OS V9.3, S60 3rd Edition Feature Pack 2, which helps users to easily download various ready-made applications for Symbian mobiles.

Using the latest in imaging applications such as smile shot, blink shot and face recognition, memorable moments can be stored at the highest quality. Users can enjoy personalizing and editing their photos, videos and music with Movie Maker and Story Board applications. The handset also acts as a digital photo frame, allowing users to display their favorite images. A 1200mAh battery provides a long enough battery life to enjoy all the multimedia experience without worrying about limits on size and time.

Samsung INNOV8’s crystal clear 2.8” 16M color LCD, is perfectly designed to provide users with the best possible photography, video and gaming experience on-the-go. The 8GB or 16GB Flash memory and external memory slot up to additional 16GB provides sufficient contents storage.

Samsung INNOV8 offers the best ever mobile web browsing experience. With an optical mouse and 4-way navigation key, users can enjoy PC-like browsing experience. The 7.2 Mbps HSDPA high speed Internet and WiFi connection deliver a convenient and seamless internet experience wherever users are. The phone is equipped with A GPS technology, offering navigation and geo-tagging service.

Samsung I7110

As a mobile navigator, the I7110 boasts advanced GPS navigation with geo-tagging, pedestrian navigation and driving navigation. The I7110’s AMOLED LCD screen provides sharp and vivid image even in daylight for perfect pedestrian navigation in the palm of your hand. Through its FM transmitter, the I7110 enables its users to receive the voice guides on the move by transmitting to an in car radio.

With Samsung I7110, users will be able to enjoy a 5 Megapixel camera with Auto focus and LED flash. It also comes with the latest digital camera features including smile shot and blink shot functions. The I7110 also provides advanced video recording and play features, supporting multi-codec files to enable its users to easily transfer without the hassle of converting files. It features 50MB of internal memory with micro SD slot, allowing users to store and enjoy various contents on the device up to 16GB.

To offer seamless connectivity, the I7110 comes with HSDPA connectivity and Wi-Fi connectivity. For easier web browsing, the phone also provides an 8-way optical mouse. The I7110 supports a 1200mAh battery that delivers 11 hours of talk time, meaning this slim and stylish smartphone offers long lasting multimedia experience.

Samsung L870

Like a fine tailored suit, the L870 is encased in a magnificent stainless steel body softly brushed with an elegant hairline pattern, and a 13.5mm slim and sleek outline, which can perfectly complement every outfit and style.

Leveraging the capabilities of S60 platform, L870 brings full connectivity that surpasses expectations for a handset device. The applications and features of S60 software are not only easy to learn and use, but also enable maximum productivity. A high speed internet browser provides access to more than 6,000 open applications which are compatible with L870 so users can customize the device for their individual needs.

L870 features many useful Samsung pre-installed applications such as an advanced task manager Checkit, PIMs (Personal information manager) homescreen, Team manager and business card recognition function. With these applications, users will experience a better time and life managing experience than ever.