Sony’s current “BRAVIA” KDL-32J1 series is already among the most energy-efficient 32 inch digital
LCD TVs on the market. With an energy efficiency rate of 173% (based on Japanese
energy-conservation requirements) and power consumption of 115kWh per year, KDL-32J1 has received a
five star “Energy Saving Label” – Japan’s highest rating for energy efficiency. The KDL-32JE1 further
reduces annual power consumption to 86kWh/year while achieving an energy efficiency rate of 232%,
significantly exceeding the 164% figure required to receive a five-star “Energy Saving Label” rating. The
KDL-32J1 series’ industry-leading momentary power consumption has also been significantly reduced from
134W to 89W in the KDL-32JE1.
From the KDL-32JE1 onwards, Sony will also increase its use of flame-retardant plastic materials, recycled
by Sony in-house. Furthermore, Sony has also begun recycling waste material from plastic optical film for
use as parts in BRAVIA LCD TVs. Sony will continue its efforts to minimize the environmental impact of its
TVs products, in terms of both energy efficiency (reducing power consumption during TV use), and
resource conservation (reducing the use of new materials in production).

Main Features of “BRAVIA” JE1 series LCD TVs
1. Industry’s Highest*１ Energy Efficiency

KDL-32JE1 incorporates fluorescent tubes capable of delivering higher luminance efficiency at lower
electric voltage, and uses optical film that possesses a higher light transmission rate. This
technology enables KDL-32JE1 to maintain the same brightness as conventional models, while
significantly improving energy efficiency. As a result these developments, the KDL-32JE1 realizes
the industry’s highest energy efficiency*1 in terms of energy efficiency rating, momentary power
consumption and cumulative power consumption per year.
Its energy efficiency rating of 232% easily surpasses the164% required to receive a five star “Energy
Saving Label” in Japan.

2．Expanding the Use of Recycled Materials

As announced in December 2007, Sony has realized the industry’s first practical use of in-house
flame-retardant plastic (polystyrene) recycling, reusing plastics from CRT color TVs and polystyrene
foam found in packing for product parts. Parts created using this technology were first introduced in
nine “BRAVIA” LCD TVs that comprised the F1, V1 and J1 series announced in February, 2008.
With the KDL-32JE1, has Sony also begun recycling waste material generated during the production
of optical film used in LCD TVs. Compared with the use of new materials, this enables CO2
emissions that occur during the production process to be reduced by approximately 40%. Through
these measures, Sony is increasing its adoption of recycled materials in new LCDs TVs using
recyclable materials generated both internally and acquired externally.

3. Continued High Image Quality, Ease-of-use and Outstanding Design

In addition to these environmental features, the KDL-21JE1 also delivers the image quality, ease of
use and excellent design that have come to represent the essence of “BRAVIA” LCD TVs,
incorporating the same features as the KDL-32J1 announced in February, 2008.
・High Image Quality
KDL-32JE1 is capable of reproducing images optimized for each specific
scene, utilizing Sony’s proprietary “BRAVIA Engine 2” high quality picture
processing technology. KDL-32JE1 also features a “Cinema” mode suitable for
viewing movie content, in addition to a “24p True Cinema” feature which
reproduces the texture of motion picture images at the same speed (24 frames per
second) as film projectors.